Chapter 06 · Storytelling

Design Storytelling

Intermediate11 min read

Designers often do the strongest work and tell the weakest story. These prompts help you structure presentations, sharpen rationale, and anticipate the room before you walk in.

Prompt patterns in this chapter

Selected prompt

Here are the key decisions in my design: list. Help me structure a presentation narrative that: opens with the user problem, connects each decision to an insight or principle, and closes with what we'd want to learn next. Keep it honest — don't oversell.

Use when

Before a design review or stakeholder presentation.

Output format

Narrative outline with section labels and key sentences.

Sources & further reading

  1. Storytelling in design communication Kowitz, B. et al. (2016). Sprint. Simon & Schuster.
  2. Narrative structure for product decisions Duarte, N. (2010). Resonate. Wiley.

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