Farshad Sadri

Farshad Sadri is a design leader, creative strategist, and founder of DashSquid, a design agency specializing in branding, product design, and design systems for startups and enterprises across the US and the Middle East. He has over two decades of experience delivering impactful, user-focused design solutions and has guided the growth of more than 200 clients worldwide. With more than a decade of experience leading design and creative teams, Farshad combines strategic thinking with hands-on execution, helping businesses turn ideas into functional, enjoyable products. His work spans product UX/UI, design systems, and brand identity, with a focus on creating seamless, human-centered experiences that solve real-world problems. Farshad is also a recognized mentor on ADPList, supporting designers globally and shaping the next generation of creative talent. He believes that the best design is often invisible — solving challenges intuitively and enhancing lives without drawing attention to itself. He holds a BSc in Computing and Information Systems from Goldsmiths, University of London, a background that equips him with the technical and analytical skills to complement his creative expertise. This combination allows him to craft designs that are both visually compelling and practically effective, ensuring products not only look great but also perform exceptionally.