Farshad is a lead brand and product designer, currently leading Solution Foundation product design team. He focuses on making easy-to-use enjoyable user experiences for products and help businesses build strong engaging brands. Since 2001, he has consistently delivered satisfactory results to over 200 clients.
He has been leading design and creative teams for more than a decade, which he says that has helped him understand effective teamwork and strategic design thinking. At his current role at Solution Foundation, he strategize product design, improve user experience work with cross-functional teams to turn ideas into functional product.
Farshad's professional journey has spanned over various creative domains, from molding user experiences and establishing strong brands to sculpting product design strategies and constricting robust design systems.
He has a true passion for design, and he says he takes great pride in the positive impacts his work creates for clients and the people who use their products.
He believes good design is hidden, it should solves problems and make life so seamlessly easier that it becomes almost an instinct to the audience or users.
His academic background at Goldsmiths, University of London, where he graduated in Computing and Information Systems has profoundly shaped his approach towards design. This fusion of technical prowess and creative flair empowers him to approach challenges more comprehensively, enabling me to craft designs that harmonize visual appeal with practicality.