"I'm a Product Designer based in Los Angeles. I have built my career as a designer working in many industries, ranging from professional sports to media, retail, tech startup, and even government. I am fluent in Persian, English, Chinese-Mandarin and I can also speak Spanish and French. Yes!! I LOVE learning languages!! I believe that my tools to communicate across functional and cultural boundaries afford me a unique perspective as a designer to build empathy and solve problems in ways that many people can’t. I have sought out these multicultural, cross-industry experiences as opportunities to develop my personal design language.
It’s no accident that I am a UX/UI designer. Art, design- these are inextricably linked to a culture’s language. I was a language major in college, driven by the desire to explore our world and connect with people in an authentic way- nothing to be lost in translation. I’m grateful to have a career that thrives with my passions. I have a longing to understand the complex thought process of the human brain in their day to day interactions with others or things, and I believe this is derived from my problem-solving mentality whether in my personal life or on a digital screen. I know this requires an appreciation of scientific and psychological studies in some complicated cases in particular, so I nourish this understanding by reading, experiencing, failing and doing it all over again. But I also believe that if I listen, empathize and use my interpersonal skills I am able to turn my best interpretation into a functional designed experience for my users.
When it comes to interface design style, I’m all about minimalism with thoughtful surprises that makes the design engaging and edgy yet intuitive."